25% think life insurance is not important : IRDA

One out of every four people do not think that life insurance is important, reveals an IRDA sponsored study, which also made a case for effective marketing to increase penetration. The study which was conducted by Delhi-based think-tank NCAER at the behest of insurance regulator IRDA, suggested that private sector and the government should work together in Public-Private Partnership (PPP) mode to enhance awareness about the benefits of insurance specially in the age group of 20-30 years.


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